Articles

Articles and Research

In this section, you can explore a collection of specialized, analytical, and educational articles on startups, entrepreneurship, and innovation.

RESEARCHES

Articles and Research

Articles

Mammute Consulting & Accelerator Center draws on more than 20 years of experience in design, innovation, business development, and branding to support startups and emerging businesses from problem discovery and ideation to business model development, brand building, investment, and market entry.Innovative businesses and creative industries are among the key drivers of innovation in the economy and society. Their ideas become truly valuable when they address real-world challenges and transform them into viable, scalable, and value-creating solutions.

Articles

This article has been authored by members of the Mammute Urban Innovation Studio (MUIS), the Urban Innovation Department of the Mammute Consulting and Accelerator Center, as part of the studio's ongoing commitment to advancing interdisciplinary research in regional innovation, science and technology policy, entrepreneurship, and sustainable development.Published in the international journal Area Development and Policy, the study presents a comprehensive framework for integrating Science, Technology and Innovation (STI) policies with regional cultural, social, and economic capacities. Using North Khorasan Province, Iran, as a case study, the research demonstrates how sustainable regional development can be achieved by fostering meaningful collaboration among universities, industries, governments, and local communities, rather than relying solely on technological investment.

News

After a very difficult year of conflict, economic pressure, and uncertainty in Iran, local communities need hope, visibility, and spaces of life more than ever. For this reason, we are organizing Let Ramin Speak First, a voluntary 5-day community placemaking lab in Ramin, the origin of surfing in Iran, before bringing its story to Placemaking Week Europe 2026 in Wrocław.From 25 to 29 August, we will work with the local library, surfing club, youth, women, and activists on beach cleaning, improving and painting the surfboard container, providing useful facilities for the library and surfing club, documenting local stories, and preparing Ramin’s own message for Wrocław.

Articles

Many executives mistakenly associate digital transformation with purchasing new software or automating a handful of operational processes. In reality, 360-Degree Digital Transformation is a strategic, enterprise-wide approach that digitally integrates every dimension of an organization—from marketing and customer engagement to internal operations, supply chain management, finance, and human resources.Within this model, technology is not introduced as an external add-on or temporary fix. Instead, it becomes embedded within the very DNA of the business.

Articles

The Mammute Urban Innovation Studio (MUIS), a department of the Mammute Consulting and Accelerator Center, has published its latest research achievement in collaboration with researchers from the University of Aveiro (Portugal) as part of its ongoing commitment to advancing interdisciplinary research in urban innovation, cultural heritage, tourism, and sustainable development.

Publications

Today, innovation—both in terms of developing technological infrastructure and advancing creative, practical solutions in economic and social domains—has become a fundamental pillar of urban management and development. The high population density of cities, along with the diverse economic, financial, and socio-cultural flows driven by the creative class in public spaces and urban environments, has significantly elevated the importance of innovation in the public sphere.As a result, decision-making and urban planning without considering innovation—and without recognizing the role of groups and teams active in urban innovation—has become nearly impossible. Over the past decade, the concept of innovation and the study of its role in urban development and management have therefore become a major focus for researchers and experts in the field.

Articles

Risk Management in Urban Planning in London is the focus of the article titled “Risk Governance in Urban Planning: A Comprehensive Policy Analysis in the Old Oak and Park Royal Development Corporation Plan, London,” authored by Sina Ataei, Director of the Mammute Urban Innovation Studio (MUIS), together with his research team. The article has been published on ScienceDirect.

Articles

Mammute Consulting and Accelerator Center, with over two decades of experience, positions itself as a “solution designer” for human and natural ecosystems. The Mammut philosophy is grounded in the belief that sustainable tourism only becomes meaningful when three pillars are pursued simultaneously: respect for local identity, preservation of climate and natural resources, and economic empowerment of local communities.With six specialized departments in urban branding, digital transformation, innovative spatial design, and business development, Mammut has consistently worked to turn identity-based businesses into engines of sustainable tourism. From the alleyways of Mashhad to the villages of Qeshm, and the northern and southern ports of Iran, Mammut’s footprint can be seen wherever travel is understood not as a consumer product, but as a means of cultural regeneration, environmental stewardship, and social justice.

Articles

Mammute Consulting & Accelerator Center draws on more than 20 years of experience in design, innovation, business development, and branding to support startups and emerging businesses from problem discovery and ideation to business model development, brand building, investment, and market entry.Innovative businesses and creative industries are among the key drivers of innovation in the economy and society. Their ideas become truly valuable when they address real-world challenges and transform them into viable, scalable, and value-creating solutions.

Articles

This article has been authored by members of the Mammute Urban Innovation Studio (MUIS), the Urban Innovation Department of the Mammute Consulting and Accelerator Center, as part of the studio's ongoing commitment to advancing interdisciplinary research in regional innovation, science and technology policy, entrepreneurship, and sustainable development.Published in the international journal Area Development and Policy, the study presents a comprehensive framework for integrating Science, Technology and Innovation (STI) policies with regional cultural, social, and economic capacities. Using North Khorasan Province, Iran, as a case study, the research demonstrates how sustainable regional development can be achieved by fostering meaningful collaboration among universities, industries, governments, and local communities, rather than relying solely on technological investment.

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