Articles

Articles and Research

In this section, you can explore a collection of specialized, analytical, and educational articles on startups, entrepreneurship, and innovation.

RESEARCHES

Articles and Research

Articles

In the challenging and exciting journey of entrepreneurship, early-stage startups face numerous obstacles, including limited financial resources, lack of sufficient experience in business management, restricted access to effective networking channels, and difficulties in raising capital from accelerators or other funding sources.

Articles

For early-stage startups that often struggle with significant budget constraints, allocating financial resources to large-scale and expensive advertising campaigns does not seem like a realistic option. However, today’s digital world offers unique opportunities for these businesses.

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Mammute Consulting & Accelerator Center draws on more than 20 years of experience in design, innovation, business development, and branding to support startups and emerging businesses from problem discovery and ideation to business model development, brand building, investment, and market entry.Innovative businesses and creative industries are among the key drivers of innovation in the economy and society. Their ideas become truly valuable when they address real-world challenges and transform them into viable, scalable, and value-creating solutions.

Articles

This article has been authored by members of the Mammute Urban Innovation Studio (MUIS), the Urban Innovation Department of the Mammute Consulting and Accelerator Center, as part of the studio's ongoing commitment to advancing interdisciplinary research in regional innovation, science and technology policy, entrepreneurship, and sustainable development.Published in the international journal Area Development and Policy, the study presents a comprehensive framework for integrating Science, Technology and Innovation (STI) policies with regional cultural, social, and economic capacities. Using North Khorasan Province, Iran, as a case study, the research demonstrates how sustainable regional development can be achieved by fostering meaningful collaboration among universities, industries, governments, and local communities, rather than relying solely on technological investment.

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