The branding and visual identity project for the seven cities of the Makoran coastal region, developed by the Graphic Design and Urban Innovation Studios of the Mammute Consulting , won the Gold Award in the “Destinations” category at the prestigious International Visual Identity Awards 2025.
This achievement reflects a creative interpretation of Iran’s rich culture, art, and history on the global stage. It also marks an important milestone in showcasing the strength and potential of Iranian design to an international audience.
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The International Visual Identity Awards 2025 featured 13 categories, including Technology, Food & Beverage, Culture, and Destinations. Competing against entries from 21 countries across six continents, the Makoran visual identity project represented Iran’s graphic design community and earned the Gold Award, securing first place in the “Destinations” category.
About the Makoran Coastal Branding Mega Project
An Iranian Model for Place Identity Development Across Seven Coastal Counties
The Makoran Coastal Branding Mega Project was delivered by the Mammute Consulting through the integrated collaboration of its Urban Innovation Studio and Graphic Design Studio. Combining field research, ethnographic studies, place-based analysis, community engagement, and brand concept development, the project created a comprehensive, identity-driven vision for seven coastal counties across the Makoran region.
Each county’s visual identity was carefully developed based on its unique cultural assets and local environmental characteristics. The project also facilitated co-creation programs that brought together local communities, experts, and entrepreneurs to transform indigenous ideas into actionable initiatives. Through this integrated approach, Makoran emerged as a distinctive Iranian model for place identity development.
View the “Makoran Coastal Branding Mega Project” on the Mammute website
